This is a pretty interesting short film talking about Creative Commerce.


- David Lewandowski talks about the Cool project vs Good pay scale. He’s dead on about how you pay for a project does not directly effect how much money the clients pay for it. Some of the best work I have seen out there is just people doing what they love and not caring what they get paid for it.

- Also I love what Eliot Rauch asks the question about “WHY? Are you doing this?” Working in this business is hard unless you love it. It can’t be for a superficial reason. You gotta love what you do in the end or everything else is for not.

- One other message was -As creatives we do not have the rights to the outcome to our process. We cannot control the outcome of the reception. Once we start to control the outcome before the fact, we ruin the whole process. All we can control is the effort and passion we put into our work.

Born and Raised – John Mayer Album art

Craftsmanship isn’t dead it’s just living inside of David A. Smith’s workshop. My jaw dropped when I saw the painstaking details he puts into each and everyone of his amazing pieces of work. Jiro’s met his match in terms of love of craft I think.

Details from Vimeo – David A. Smith is a traditional sign-writer/designer specialising in high-quality ornamental hand-crafted reverse glass signs and decorative silvered and gilded mirrors. David recently produced a wonderful turn-of-the-century, trade-card styled album cover for popular American singer/songwriter John Mayer.

This film captures the ‘Behind The Scenes’ creation of the ‘Born & Raised’ and ‘Queen of California’ artwork, as well as 2 unique reverse glass panels, hand-crafted in England by David A. Smith.

Filmed by Danny Cooke