Wonderland

This is a pretty interesting short film talking about Creative Commerce.

Highlights:

- David Lewandowski talks about the Cool project vs Good pay scale. He’s dead on about how you pay for a project does not directly effect how much money the clients pay for it. Some of the best work I have seen out there is just people doing what they love and not caring what they get paid for it.

- Also I love what Eliot Rauch asks the question about “WHY? Are you doing this?” Working in this business is hard unless you love it. It can’t be for a superficial reason. You gotta love what you do in the end or everything else is for not.

- One other message was -As creatives we do not have the rights to the outcome to our process. We cannot control the outcome of the reception. Once we start to control the outcome before the fact, we ruin the whole process. All we can control is the effort and passion we put into our work.

Lessons from Milton Glazer

Milton-Glaser-by-Sam-Haskins-031

Found this article via. revisionarts.com

1. 
YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.

This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realised that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle. (more…)